1. What Is This Business?
Ice Cream Nachos take crispy waffle cone chips and pile them "nacho style" in a tray, then load them up with warm chocolate drizzle, a swirl of soft serve, and a rainbow of sprinkles. It's playful, shareable, and completely different from anything else on a dessert table or at a local event — which is exactly why it stops people mid-scroll and mid-walk. You're not just selling ice cream, you're selling a moment people want to film and share.
2. Startup Costs & Budget
Because this concept runs on a soft serve machine, it's a bigger investment than most of my home-based ideas — but it's also a built-in "wow" that lets you charge a fair price for something people can't get anywhere else. Here's what I'd budget to get started:
Countertop soft serve/dip machine: starting around $750, though many run closer to $1,300 depending on features🔗countertop soft serve machine
Waffle cone chips (pre-made): ~$40–$150🔗waffle cone chips
Chocolate sauce warmer/dispenser: ~$30–$60🔗chocolate sauce warmer
Compartment serving trays (the 3-section ones): ~$20–$40 for a pack🔗compartment serving trays
Toppings starter kit (sprinkles, syrups, extra drizzles): ~$25–$40🔗ice cream sprinkles
Folding table + tablecloth for events (if you don't already have one): ~$40–$70
Business cards / simple menu signage: ~$20–$30
Estimated Total Startup Cost: $925–$1,890
I know that machine is the big number here. If it feels like a stretch, look for a gently used soft serve machine on Facebook Marketplace or restaurant equipment resale groups — I've seen them go for half the retail price. You can also start by testing the concept at one or two events with a rented or borrowed machine before you commit to buying your own.
3. Supply List & Where to Buy
Soft serve machine — Amazon, Webstaurant Store, or restaurant supply resellers. Look for one designed for events/small batches, not full commercial volume, to start.🔗soft serve machine
Soft serve mix — Sam's Club, Restaurant Depot, or Webstaurant Store carry bulk mix that keeps your per-serving cost low.🔗soft serve mix
Waffle cone chips — Buy pre-made waffle cone chips online or through a restaurant supply store; buying in bulk brings your cost per tray down.🔗waffle cone chips
Chocolate drizzle — A squeeze-bottle magic shell or warmed chocolate sauce works great; find both at Sam's Club or Amazon.🔗chocolate sauce
Sprinkles & mix-ins — Dollar Tree and Walmart both have great bulk sprinkle options for cheap; buy the big jars, not the small jars, for cost per serving.
Compartment trays & napkins/spoons — Restaurant Depot or Amazon for trays in bulk; Sam's Club for napkins and spoons.🔗disposable compartment trays
Cooler/ice for transport — Any large cooler you already own works; add extra ice packs to keep your mix cold on the way to events.
My biggest money-saving tip: buy your soft serve mix and waffle cones in bulk from a wholesale club. The cost per tray drops fast once you're not buying small quantities, and that's where your profit margin really shows up.
4. Pricing Strategy
At $5–$8 per single-serve tray, you're in a great spot — that's an approachable, impulse-buy price at an event, but still leaves solid margin once you factor in mix, cones, and toppings.
$5: A smaller tray, good for kids or a lighter portion at busy events where you want fast turnover.
$7–$8: A fuller tray like the one in my photos — generous chips, full drizzle, and a real swirl of soft serve. This is the price point I'd lead with.
Catering/party add-on: For birthday parties, consider a flat "nacho bar" package price where you bring the machine and set up a self-serve station for a set number of guests — price it based on guest count, event length, and what other mobile dessert vendors in your area are charging.
A Simple Rule of Thumb
Aim to charge at least 3–4x your ingredient cost per tray. If a tray costs you about $2 in chips, mix, and toppings, a $6–$8 price point keeps you profitable even after factoring in propane, ice, or event booth fees.
5. How to Find Customers
Your Best First Customers
Local event organizers: Reach out to farmers market managers, school festivals, and church events — a totally new dessert booth is an easy yes for them.
Birthday party moms: Post in local mom Facebook groups offering an "ice cream nacho bar" as a party add-on — it's a much more memorable option than a regular ice cream cart.
Word of mouth: Once one family books you for a party, ask if you can leave a stack of business cards or a QR code sign at the event for other guests.
Where to Advertise
Instagram/TikTok: Video content is everything here — a slow-motion drizzle pour or the reveal of the tray gets watched and shared. This concept is basically made for video.
Facebook local groups & Nextdoor: Post about upcoming markets you'll be at, and take pre-orders for parties.
Farmers markets & fall festivals: These are goldmine locations for a new dessert concept — people come ready to spend on food and are looking for something they haven't tried.
6. Step-by-Step Launch Guide
Source your machine — Compare a few countertop soft serve models to find the best fit for your budget and event volume (prices typically start around $750 and go up from there).🔗soft serve machine
Test your recipe — Practice your tray build (chip amount, drizzle pattern, swirl size) until you have a consistent, photogenic portion you can replicate quickly.
Price out your ingredient cost per tray — Track exactly what mix, cones, and toppings cost you so your $5–$8 pricing stays profitable.
Design your menu/signage — Create a simple sign with your business name, tray options, and price using
Check local health guidelines — Look into your county's requirements for selling food at events (many areas have a simple temporary event permit process).
Book your first event — Reach out to one farmers market or local festival and ask about booth fees and availability.
Film your first setup — Post a video of the tray being built with a caption like the "whoever sent you this" hook — that style of content performs really well for this concept.
Offer a party package — Post in local mom groups offering a flat-rate ice cream nacho bar for birthday parties.
Collect reviews and photos — Ask happy customers to tag you or leave a review; social proof sells this concept fast.
Book your next 2–3 events — Once you've got your systems down, start filling your calendar a few weeks out.
7. Income Potential
Starter (1 event/month, 40 trays sold): 40 × $7 = ~$280/month
Growing (2 events/month + 1 party booking): 80 trays × $7 = ~$560/month from events, plus your party package fee on top
Full Roster (weekly events + 2 parties/month): 200 trays × $7 = ~$1,400/month from events, plus 2 party package fees on top
Because this business needs a bigger upfront investment than most of my ideas, it may take a few solid events to recoup your machine cost — but once you're past that, your margins per tray are strong. Parties and catering packages are where a lot of moms doing this concept see their income really grow, since you can charge more for a flat-rate experience.
8. You've Got This
This is such a fun, memorable idea — you're not just selling dessert, you're selling an experience people want to record and share. Start with one event, get your system down, and let the videos do the marketing for you. I'm cheering you on!
The business ideas and income figures shared in this plan are for informational and inspirational purposes only. Results will vary based on your location, effort, experience, and market. I do not guarantee that you will earn any specific amount of money. Always do your own research before investing time or money into any business. Additionally, laws and regulations vary by city, county, and state — please research and follow all local rules, permits, and licensing requirements that may apply to your business before getting started (especially for food handling and mobile food sales). I also strongly recommend looking into business insurance — many home-based businesses can get affordable coverage to protect themselves and their customers. Once you start earning income, consult a local accountant to understand your tax responsibilities.
Affiliate Disclosure: Some links in this plan may be affiliate links, which means I may earn a small commission if you make a purchase — at no extra cost to you. I only recommend products I believe in and think could genuinely help you build your business. Thank you for supporting me!

